The primary messaging of Qualicoat's new sales collateral
materials position the client as a strategic partner that adds value
to its customers. (604k PDF)

Client: Qualicoat Inc., Churchville, NY

Category: Industrial coatings for parts, components and products.

Target Markets: OEM, medical equipment, consumer electronics, and military & defense, and others.

Objective: Update the client's brand image and positioning to reflect advancements in equipment, expertise and capabilities.

Primary Creative Strategy: Position the client as a strategic partner (versus a commodity supplier) with a strong value proposition to its customers' customers.

Program Elements: Marketing plan; primary messaging and graphic development; sales collateral brochure and website.