These banners appeared as headers in the local Home & Real Estate tabloid section of the local newspaper. (246k PDF)

Client: Rick Leasure Realtors (currently Realty USA), Pittsford, NY

Category: Residential & commercial real estate

Target Markets: Home buyers and sellers within Greater Rochester.

Objective: Create a series of modular messages that could be rotated in different media, especially print.

Primary Creative Strategy: Develop simple eye-catching hooks and payoffs that could be flexibly repositioned in different sizes and media.

Program Elements: Home & Real Estate newspaper banner headers and fractional print ads.