The Case Statement for The Community Place of Greater Rochester redefined the client's messaging to focus on four key differentiating strengths. (676k PDF)

Client: The Community Place of Greater Rochester, Rochester, NY

Category: Neighborhood-based provider of health and human services to the City of Rochester's northeast quadrant.

Target Markets: Potential private and corporate donors, stakeholders, employees and clients.

Objective: Reposition the client's traditional age-based messaging to something that speaks to the organization's strongest points of differentiation.

Primary Creative Strategy: Carve the messaging into four simple thoughts; neighborhood, connections, empowerment and community.

Program Elements: Case statement, roll-fold brochures, accordion-fold business cards, annual report and other supporting materials.